Pay Per Click conversion
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Pay Per Click conversion
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Every single time a user clicks on your advertisement and then follows through to make a "sale," it is called a conversion. Contextual advertising usually falls into the category of direct marketing (as opposed to brand advertising), that is advertising whose aim is a "direct response" where the effect of an campaign is measured by the user reaction.
(For more details, visit the source and discuss on it here.)
Every single time a user clicks on your advertisement and then follows through to make a "sale," it is called a conversion. Contextual advertising usually falls into the category of direct marketing (as opposed to brand advertising), that is advertising whose aim is a "direct response" where the effect of an campaign is measured by the user reaction.
(For more details, visit the source and discuss on it here.)
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