History of Pay Per Click
Pure Money Making forum :: Internet Marketing :: Marketing Techniques :: 8. Pay Per Click internet marketing
Page 1 of 1
History of Pay Per Click
Discussion board for page: History of Pay Per Click
Pay-per-click marketing is so extremely beneficial to businesses because it allows companies to market to consumers targeting the specific keywords their products/services relate to.
Prior to pay-per-click services, search engines like Yahoo! (who dominated the mid-late 1990s search market) charged businesses a fee to be indexed by them. This was common practice for search engines to keep money coming in, since they don't really act as a traditional company that sells products/services of their own, but rather directed people to where they made purchases. And let's face it; consumers were going to abandon any search engine that cost money to use.
.
.
(For more details, visit the source and discuss on it here.)
Pay-per-click marketing is so extremely beneficial to businesses because it allows companies to market to consumers targeting the specific keywords their products/services relate to.
Prior to pay-per-click services, search engines like Yahoo! (who dominated the mid-late 1990s search market) charged businesses a fee to be indexed by them. This was common practice for search engines to keep money coming in, since they don't really act as a traditional company that sells products/services of their own, but rather directed people to where they made purchases. And let's face it; consumers were going to abandon any search engine that cost money to use.
.
.
(For more details, visit the source and discuss on it here.)
Pure Money Making forum :: Internet Marketing :: Marketing Techniques :: 8. Pay Per Click internet marketing
Page 1 of 1
Permissions in this forum:
You cannot reply to topics in this forum